It’s not enough to think about how food relates to your health talk about nutrition, what to eat and what not to eat. Referring to the previous example, say you have a blog for healthy recipes. What are the interests of your ideal customer? What information can you offer? And how can you convey that through your blog name? The following and final step would be to get personal with your blog name. Then, you can identify your target market or ‘ideal customer.’ If you understand the similarities and differences between demographic groups, you can isolate the market into individual categories and create a more effective blog name.įirst, you need to segment the market according to demographic characteristics, such as age, gender, income and occupation, ethnicity, religion, family structure, or whatever else you find fit. You should think of your blog name as a selling point. What captures a teenage girl’s attention is very unlikely to appeal to a 50-year-old man and vice versa. Demographic InterestsĪ single marketing campaign can never appeal to everyone. The first criteria ensure you capture your target market’s attention, whereas the second provides you keep them as loyal clients. With all the competition and overload of ads, people won’t pay too much attention to your blog if it isn’t interesting. Now, even the top-rated blog names don’t mean a thing when a blog lacks quality.īlogs that are helpful and interesting might be more important than a name. If you are going for a niche, such as people aiming to lose weight, this blog name won’t work for you. Still, it’s a broader phrase that doesn’t communicate whether you post healthy recipes, high-calory meals, or easy-to-make snacks. Say you name your blog “My Food Blog.” At this point, you are informing your audience of your business type. In turn, if you are going to cover a smaller niche, then your name should be more descriptive or concise. The better you understand your audience, the better your blog name will be.įor example, if your blog covers a broader industry, your blog name should be more general or abstract.
A good marketing strategy always starts with the customer’s needs and wants-the same appeals to your blog name. It would be best to determine what stage your blog is at currently and identify your target audience. What stage is your blog at now? What resources do you have at your disposal? Do you have intense competition? What do you want to achieve in the longer term?
When you think of blog goals, you need to understand that there is no ‘one size fits all.’ In other words, what works for other companies might as well make no sense for yours.
That’s why you need to start with a blog goal that provides direction and intent. Instead, it needs to have a clear focus to attract and guide your readers in a particular niche. Once you’ve got your list of blog name ideas from the Blog Name Generator, remember that your blog should never represent just a bunch of rudderless articles in a sea of content. These questions can set you on the right path to creating the perfect brand name. So, it can either grasp their attention or ultimately “chase them away.”Īt this point, you need to ask yourself several questions: What is my blog about, and why do I want it? What are my niche and potential readers? Ultimately, do I have any substantial branding opportunities? When individuals visit your page or stumble upon it on the web, it’s the first thing they see. Your blog name is an essential factor that determines your business success.
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